Website Relaunch & Design System for Continental Tires and its Sub-Brands.
Continental Tires | Automotive Industry
Continental Tires has been a long-standing client that I managed at think moto for over three years. Starting with the website relaunch and a global design system to the rollout of the new websites. Together with Continental Tires, we turned tires into a sensual premium product for which the website provides the perfect stage.
| Client | Continental Tires |
| Year | 2020 – 2023 |
| Agency | for think moto |
MY FOCUS
ADDITIONAL SERVICES
The initial step for the website relaunch was an intensive research phase into user groups and competitors. I primarily supported the team in creating a UX audit and competitor analysis. These analyses were carried out again at the beginning of 2023 to ensure that our strategies are always up to date.
DELIVERABLES
In the conceptual phase, I developed the new sitemap for the Continental Tires website at the market level. I was also heavily involved in the wireframe creation process. Our approach was to create a modular system that can be flexibly adapted to the needs of different markets.
On our conceptual foundation, the visual team brought the website to life. They developed a completely new icon set and assisted in selecting assets to perfectly showcase the digital presence of Continental Tires. The new website launched in early 2022.
GELIEFERTE INHALTE
To make the new design as sustainable as possible and accessible to everyone, we documented all design elements and website modules in an extensive design system. I led the content development in this project and significantly contributed to the creation of the design system. To this day, the design system is constantly updated and used by developers.
DELIVERABLES
In parallel to the redesign of Continental Tires, think moto also conceptualized and designed for 9 secondary brands of the company. In a white-label solution style, the design of all brands was refreshed and documented together with the Continental Tires design as a design system.
Finally, we expanded the design from the market levels to the global page of the Continental Tires website. For this, we developed several new modules and integrated them into the design system. The website has been live since mid-2023.
