An Interactive AI Experience for Bosch – Chatbot Development
Bosch | Conglomerate
A refrigerator that tells stories in a humorous way? With the Chatbot Frizz, visitors of the bosch.com website get just that – stories about AI and Bosch products. Together with Bosch, we revised the concept and language of the bot at the end of 2022. In a second phase, we explored the integration of voice input and output to make the bot even more inclusive. As a UX designer, I was mainly responsible for the conception and design of the user interface, as well as for prototyping and user testing.
| Client | Robert Bosch GmbH |
| Year | 2022-2023 |
| Agency | for think moto |
MY FOKUS
ADDITIONAL SERVICES
Initially, it was important to identify the weaknesses of the current bot and discuss potential improvements. I took over the bot audit as well as the definition of design principles for bot navigation and design. The result was a revised strategy, including a redefinition of the purpose and tone of the bot, based on the main target groups.
DELIVERABLES
During the first project phase, we revised all 17 stories, both linguistically and conceptually. My task was to revise and optimize the structure of the stories and how users are guided through them. We also developed a new keyword mechanic that allows users to delve deeper into the meaning of a word.
DELIVERABLES
The bot received not only a linguistic update but also its virtual home, the chat window, was enlarged to simplify bot interaction and provide more space. We developed a new side-by-side mechanic that allows the chat window to integrate better into the website without covering the page content.
DELIVERABLES
In the final step, we conducted qualitative user testing with 8 people. The goal of the testing was to evaluate not only the usability but also the general acceptance of the chatbot. I was significantly involved in creating the prototype and led the user testings.
DELIVERABLES
think moto also took over the creation of the Chatbot flow and the training of the Natural Language Model that turns the bot into an intelligent assistant. As an official partner of think moto, we modeled the logic and relationships of the bot in Cognigy.
