Minimum Viable Branding for appmatics – A new brand strategy and branding in just 5 weeks.
appmatics | Web and App Testing
In an intense 5-week sprint, think moto worked on developing a Minimum Viable Branding (MVB) for Appmatics, a specialist in web and app testing. My focus in this project was on conceptualization and the creation of wireframes in close cooperation with strategists and visual designers.
| Client | appmatics |
| Year | 2021 |
| Agency | for think moto |
MY FOCUS
ADDITIONAL SERVICES
Developing a solid brand strategy was at the heart of our efforts. This included defining a fresh brand personality and elaborating design principles and mood boards that served as guidelines for visual communication.
Based on the strategic foundation, I designed wireframes for the homepage and a product detail page in close coordination with strategists, considering views for desktop, tablet, and mobile. This process ensured a consistent and appealing user experience across all device types.
The final step of our collaboration involved the creative design of various touchpoints based on previously designed mood boards – including the website, the logo, and templates for presentations and documents. Due to the sprint nature of an MVB, we were able to define a new brand strategy with visual approaches in just a few weeks.
